BodyKore, a leading innovator in gym equipment manufacturing, just unveiled its latest offering, the CF8131 Glute Press. This first-of-its-kind, space-saving, multi-patented piece of machinery will not only be a game changer for gym owners, but it will keep fitness enthusiasts coming back for more i...

FITPAL LLC is proud to announce a comprehensive approach to health management that combines GLP-1 treatments, DEXA scans, and its innovative Fitpal Pro App. This program goes beyond traditional methods by focusing on a multifaceted approach to wellness, equipping individuals with the tools and knowl...

Promountings, a leading boxing fitness equipment design & manufacturing company, have announced the successful acquisition of Aqua Training Bag, the original water-filled training bag brand. This strategic move marks a significant milestone in Promountings ongoing commitment to better service client...

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds. "The GEL-KAYANO ACE 2 p...

This year, Fabletics, the world’s most fashionable, high-performance active wear brand, is celebrating its 10-year anniversary in style. In honor of this momentous milestone, Fabletics is releasing an exclusive Luxe 360 Archive Collection, designed by co-founder Ginger Ressler, that revives some of...

Elevating the fitness landscape, MuscleBlaze, a trailblazer in nutrition with over 6-million customers in Asia, has launched its BIOZORB Whey Protein series in Singapore since September 2023. This innovative line, boasting a published U.S. Patent for clinically proven 50% boost in protein absorption...

The Fitness equipment market comprises tools utilized in physical or fitness-related activities, facilitating strength enhancement and improvements in physical fitness. This category encompasses a diverse range of equipment, including free weights, rowing machines, treadmills, weight machines, stati...

Secret Saunas, an online-only retailer of award-winning sauna heaters, saunas, and hot tubs, is excited to announce the launch of its new website and goal to bring the authentic sauna tradition to American homes. Created by couple Jasper and Imogen after a trip to Finland and experiencing the healt...

As part of their 40-year anniversary celebration, 24 Hour Fitness is launching an initiative with Playworks to inspire the next generation to live a more active and healthy lifestyle. Playworks is a national nonprofit organization that helps children transform their physical and emotional health thr...

Thoughtful Media Group Inc, the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated, Southeast Asia's (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces a launch of first ever MediaGram, entitled “Sit Up...

TruFit Athletic Clubs, the fitness giant from Texas, recently opened their 2nd Tennessee location in Madison. Following the success of its Antioch, TN location, and the opening of its new location, TruFit is solidifying its stance in the Tennessee fitness industry. Building upon its current success...

Since opening its doors a year ago, FIRE Fit has been making waves in the UAE's fitness scene, training hundreds of clients and helping them change their lives through fitness. The boutique fitness studio offers a variety of classes designed to help individuals achieve their fitness goals and has be...

Muscle Lab, an innovative wellness center based in California, is launching the first AI-driven health industry product that will offer unprecedented personalization in recovery and wellness plans, the company announced recently. This groundbreaking integration of ChatGPT into Muscle Lab's advanced...

Recently Casio announced the latest addition to their G-SHOCK MOVE lineup, the DWH5600, which joins the recently launched GBDH2000. The new model boasts heart rate monitoring technology to support daily activity and promote health and wellness while calling back to the original G-SHOCK with the icon...

Crunch Franchisee, CR Fitness Holdings, a leading franchise of Crunch Fitness, today announced the upcoming Summer 2023 opening of Crunch Winter Garden, a $5 million, 30,000-square-foot fitness facility with state-of-the-art fitness equipment. Crunch Winter Garden is located in a newly renovated spa...

As Mental Health Awareness Week kicked off nationwide, America's #1 Dry Shampoo BATISTE™ invited students to spend time positively impacting their mental health during the brand's Refresh & Reflect experiential events. As part of the brand's new cause marketing campaign, the events toured three coll...

To kick-off the start of women's health month, MyFitnessPal, the leading global nutrition and fitness tracking app, invites users to join their free, in-app Eating for Impact Plan and discover the strong connection between nourishing the body and the mind. Following a survey of women across several...

The implementation of augmented reality (AR) in sports is set to redefine the fitness industry and set forth a revolution, unlike anything the fitness realm has ever seen. By leveraging cutting-edge technology players are offered an unparalleled entertainment experience, in-depth analytics, and imme...